Today Ecomonic Times announced that Nokia is the most trusted brand in India, replacing Colgate.
“Becoming the No 1 trusted brand in India is a very prestigious achievement for us,” Olli-Pekka Kallasvuo, president & CEO, Nokia Corp, confessed while speaking to Brand Equity, the joy and sense of achievement palpable over the heavy static in the phone connection between Mumbai and New York. The high command has every right to feel pleased. In four short years, Nokia has leapfrogged from a distant No 71 (in 2005) to No 44 (2006) to No 4 (last year) to finally replacing the deeply-entrenched Colgate as the No 1 this year.
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